In the book “Great by Choice” by Jim Collins, the author compares “10X” companies with a direct competitor who has similar market conditions, products, company size and skills. Through this comparison, he asks, why one company outperforms the other, not by a small amount, but by an enormous margin, hence the “10X” title.
It’s a great book and one I thoroughly recommend you read. One of my favourite lessons from it is the “20-mile-march” concept. It’s drawn from the comparison between Scott’s ill-fated journey to the South Pole and Amundsen successful mission to be there first.
Outwardly, two very similar expeditions, who both encounter similar conditions, have the same available equipment, and yet achieve very different results. One team reach the south pole five weeks before the other; one team survived the other didn’t.
The book explores many reasons behind their different results, but the “20-mile-march” refers to how far Amundsen expedition covered each day. No more and no less. They pushed themselves on the hard days and avoided over exerting themselves on the easy days.
Scott’s expedition, on the other hand, walked as far as possible each day, so on some days they covered 30+ miles but on others when the weather was terrible, they did zero.
Like the kids’ story of the tortoise and the hare, the greatest rewards come to those who show self-discipline, day after day and week after week to complete their 20-mile march.
This analogy applies equally to business, to life and relationships. Walk steadily towards your goal and don’t rush the journey.
You must work out what your 20-mile march looks like, thinking specifically about your vision and dreams. Once you have it firmly fixed in your mind, commit to it. Don’t do more each day, and don’t do less.
This isn’t a strategy that will bring you overnight success. But it will bring you success beyond your wildest dreams if you stick with it for as long as it takes.
Together, we climb the mountain, not in giant leaps but one small step at a time.
Thanks For Reading!
Hi, I’m Luke Bream, the author of this blog, one of the co-founders of Valentte, hillwalker, cyclist, dreamer and an eternal optimist! My writing is focused on learning how we create the life we have always imagined, become the person we have always wanted to be in order to fulfill the dreams and goals we have set ourselves. I believe there is a power within each of us to achieve whatever we commit to mastering. Want to hear more? Read my full story. (coming soon…)
We are a small Cheshire company making organic skincare and home fragrance. Scented with pure aromatherapy essential oils. Learn More About Us
I feel very lucky to share my journey with a wide range of people. More than 84,000 people subscribe to our free newsletter. Join today, and you can also choose 3 scent samples .They make great little pillow mists.
Please Be An Active Member of our Community!
Conversations are very boring if it’s all one-way. Don’t leave me talking to myself, wondering if what I’m writing resonates with you. Please be brave and share your own story in the comments section below. We can help each other by learning together. I read and respond to each one.