Free Samples

Today’s blog post is about the free sample requests and to address the increasing customer anger we are experiencing for not posting them out. So, let me start by explaining how the system used to work.

A customer would visit our show stand or our website; they requested scent samples which we would post out. These people were interested in our company and our product range and would generally go on to purchase from us.

Typically, we would post out about 25 per day, and about a third of the recipients would purchase from us. Each sample pack, including postage, costs us about £2 but it worked well and was a win-win situation for our customers and us.

Then everything changed.

Unbeknown to us, someone shared this offer onto numerous “freebie” websites. The number of requests exploded. To date, we have had about 70,000 applications for free samples. We are a small company with very limited resources and certainly not £140,000 in the bank to post them all out.

Recently we sent out a test batch of 1000 samples to this new list of prospective customers at the cost of £2000.  If the conversion rates remained the same, we would have expected to receive about 300 orders which would have totalled about £12,000. More than enough to cover the cost of the stock, the shipping, the original samples with their postage and for us to make a small profit on the transaction.

But when we analysed the results from this test batch of 1000, they were almost unbelievably bad. We received just four orders totalling £97. This is unsustainable, and we cannot continue to send them out for free.

Sadly, a system that worked very well is now broken and corrupted by a group of people who have no interest in our products; they simply want a freebie. This is fair enough on their part, but it is now having a very negative impact on our reputation.

Each day we are receiving hundreds of angry emails demanding the free samples. We don’t even have the resources to answer each one. Andy, who is responsible for this part of our business, only has one pair of hands and he answers the phone to customers, replies to all their emails and then wraps and packs all the orders.

The problem is that we cannot identify who is a “real” customer requesting samples before buying and the thousands of others who have put in a request.

To be honest, it’s a nightmare!

So, as of now, I’m writing to explain that we will no longer be sending samples out free of charge. If this is the only reason you are on our email list and do not wish to hear from us again, then please feel free to unsubscribe. If, however, you would still like to receive samples, then you have the following three options.

Option One: Make a purchase from us, and your samples will automatically be included with your order.

Option Two: Pay £2 to receive your scent samples and you will also receive a £5 voucher to spend on our website.

Option Three: Visit our stand at one of the many shows we do and smell the scents in person.

I’m very sorry that we have had to make this change and that we can no longer offer the samples for free, but it is the only way that we can see to move forward. Thank you as always for your continued support. Justina and I, along with all our team really appreciate it.

Thanks For Reading!

Hi, I’m Luke Bream, the author of this blog, one of the co-founders of Valentte, hillwalker, cyclist, dreamer and an eternal optimist! My writing is focused on learning how we create the life we have always imagined, become the person we have always wanted to be in order to fulfill the dreams and goals we have set ourselves. I believe there is a power within each of us to achieve whatever we commit to mastering. Want to hear more? Read my full story. (coming soon…)

What’s Valentte?

We are a small Cheshire company making organic skincare and home fragrance. Scented with pure aromatherapy essential oils. Learn More About Us

Join Me

I feel very lucky to share my journey with a wide range of people. More than 61,000 people subscribe to our free newsletter. Join today, and you can also choose 3 free scent samples (with free postage). They make great little pillow mists.

Please Be An Active Member of our Community!

Conversations are very boring if it’s all one-way. Don’t leave me talking to myself, wondering if what I’m writing resonates with you. Please be brave and share your own story in the comments section below. We can help each other by learning together. I read and respond to each one.

40 replies on “Free Samples

  • Amanda Tomlinson

    Hi Luke,
    This is terrible! I’ll admit that I am one of those people who signed up for a “freebie ” after receiving an email from a third party advertising your offer and thinking that your products looked good and that I’d like to give them a try. I didn’t however know that this was not something that you had signed up to and could jeopardise the reputation of your company and I’m sure that I’m not the only one. Thank you for taking the time to explain, I’m sure that you would rather be blogging about something else! I’ve ordered my samples and am looking forward to receiving them and I hope that others do the same and then reorder. Good luck for the future!

    • Leisa Vockings

      Hi, just wanted to say good for you in spelling this out for people. It’s so different being a small company not a multi national giant and people don’t seem to get this! It’s always nice to get a freebie but not at the cost of the company going broke. I’ve bought twice from you at shows like Malvern and your products are lovely and fairly priced anyway. As I live a long way from London and am not planning more shows this year, having an option to pay a small amount to try new scents is a really good idea though.

  • Barbara Coulson

    Totally agree with you and the earlier comments. It’s one thing for the multi-nationals who have the financial backing to do this but to jeopardise your wonderful company is not acceptable. I am a keen crafter and if I want samples of materials then I have to pay for them, and I do, because I really want them. Of course we all like a freebie, but not at the expense of someone’s livelihood.
    Completely support what you are doing and I am always delighted with my purchases from Valentte, with or without free samples!

  • Suzy

    Completely support you and your decision. The freebie sites are great but not at the e expense of someone’s business that really isn’t on. Anyone who cant see that doesn’t deserve any respect or even acknowledgment. If they cant see the damage that has been done to a small business by over sharing that offer then they really are blind and selfish and only out for what they can get

  • Julie Northcott

    Excellent level of information provided and I think all 3 options are absolutely right. It is shocking that only £97 of sales came from the 1000 free samples – I can only think that people couldn’t have bothered trying them when they arrived as the products are top quality and smell divine. Furthermore customer service is great, friendly and professional

  • Helen

    Hi Luke,
    This is a real shame for your company and for potential customers like me.
    I have read your blog after submitting a request for samples.
    I have read about your company on Facebook this morning, interested in what I read I have visited the company website. It is clear to see that you have great reviews for the products, but they are a little expensive for my pocket, so for me I would have to love the scent before I committing to a purchase. This is sad as it potentially excludes a group of customers who could become loyal if the product was for them. These freebie advertiser are not understanding the impact that they are having on small business and potential customers who are not in a position to try before they buy.
    That said, I understand and respect the position the company has taken

  • Margaret Surrey

    You have such a fantastic company Luke. Well done for initiating the 3 options re free samples. I could not believe the number you quoted as requesting samples.. That is shocking and fully support your response. Keep up the good work and be blessed!

  • Sam Graystone

    What an absolute shame! I got given a sample of hand cream at car fest north and loved the stuff will be ordering some more xx

  • Tracy

    I have bought a two diffusers and a room spray, my free sample did not come with the order, the first order was £24 & 2nd order came to £36 still yet to receive sample, i love the scent and have my Jasmine & Rosewood diffuser in my kitchen.

  • Marilyn Mitchelll

    I completely understand your position regarding the free samples. Perhaps, in that case it would be a good idea not to give out cards inviting people to send for free samples. I attended Countryfile Live at Blenheim today and was given just such a card with a code to send for free samples. Not much point doing that really.

  • Jacky Treacy

    I did purchase a £30 box (3 items) from you at the Countryfile Live show on Fri 2nds Aug however I didn’t request a receipt so you will be unable to verify my email address. I was actually requesting free samples of other scents. I don’t understand why you are handing out free samples of hand cream with the 6 digit code if you are not prepared to honour it & you should certainly have pointed out to me when I declined a receipt that I would not be able to use the voucher.

  • Jane Imray

    I am truly sorry to hear that people have been so unjust and unfair in it’s true meaning by taking advantage of a kind gesture.
    I read your blogs which never fail to inspire
    Thank you.
    I love your product and have shared it with many of my good friends family and colleagues bringing a little pamper and comfort into their lives
    Looked for you at Hatfield house ? 😔

  • Sandra wilcock

    Hi I am really sorry you have been treat this way, I actually visited your stand a triplet castle back in June, was given a small hand cream sample of Lemongrass &Rosemary Hand Cream have only just opened it and used it today and read the free sample on the back and would like to know more, at the moment my finances are minimal so would have liked the samples first prior to purchasing. I do love the small of the hand cream so might use this up first and then purchase from you

  • Maeve Rogers

    Hi I have requested a free sample however I would like to know where your stand is and what day in Covent Garden as I’m coming down from Yorkshire Bank Holiday week August 25th, I would like to purchase some of your hand cream.
    Many Thanks
    Maeve Rogers

  • Beththomas

    Hello. I am going to be honest and tell you I found you through the freebie site. However I’m in no way inclined to take advantage of your kind nature and have played the £2 for the samples. I can’t wait to try them out because I love handcream! So if I like one of the scents I’m probably going to buy some.
    Sorry this happened to you
    Genuine people will pay <3

  • Sharon Buckley

    I adore candles and asked months ago for a sample I couldn’t make my mind up for which fragrance I would be prepared to pay for p&p for a candle and a catalogue if you do one I like to buy candles for Xmas presents and I’m already buying for Xmas

  • jodie jones

    i tried to get a free sample months ago and i still have not got anything from yourself its not fair or right ur putting everyone in the same boat thinking we just want a free sample i cant even pay the postage as i dont have a bank account only a post office account so now what should i do i am really waitin to hear back from yourselfs hope i aint waitin months again to hear nothing

  • Bridget

    Hi Luke……..I have just tried to order my free samples and consequently read your post.
    I visited your stand at the southport Flower show and have a Free Scent Sample code SC5501…..but can not see anywhere to enter this code…….maybe its just me…..anyway, I am also about to place an order so I hope I can also get my free samples??!!

  • Virginia Lyon

    Hi Good morning, I’ve just read the snippet of your blog and the part about the freebies!! I am so sorry to learn this happened to your company!! What a nightmare. I have to confess, as I’m a single parent living in expensive rented apartment in London I liked freebies, but with little return for the company I was getting my freebie from, I feel a bit ashamed to admit that but it’s true. Now that you have pointed out one of the pitfalls regarding, giving out freebies, I’ll try to be more mindful in future. I thought companies had a limited amount and once that amount was hit that was it, first come first served basis. I’m a little alarmed to find out the people would be angry NOT to receive one, wow.

    Anyway moving on to your blog, I found it very inspiring and definitely a method that I’m veering towards more now that I’m getting older. I shall try and pass on this concept to my son. Also, I would like to read the story about the two different out comes for the two expositions to the South Pole. Sounds like a educational and interesting story. Thank you for your blog it’s fun and interesting.

  • Joan Wheeler

    Thank you Luke for explaining about the free samples. Totally understand. It’s so sad that these days everyone wants something for nothing without understanding the cocos to a small company like yourselves. It was a long time ago that I saw your products at a show, but I bought there and have ordered your gorgeous products since. Thank you for the blogs. Good luck with everything in the future!

  • Susan

    I bought a gift set for my daughter at the ideal home exhibition. Your products have the strongest most delicious scents I have experienced. I should have bought a gift set for myself. I have requested free samples absolutely with the intention of buying and would be happy to pay for the samples.

  • Anita

    Treated myself to a gift box at Burghley Horse Trials yesterday. I mixed and matched a lemongrass & rosemary reed defuser and hand cream with a lime and grapefruit candle…..already my new favourite company and on my Christmas and birthday list

  • Ann

    Just ordered my free samples with code on back of hand cream. Then read your blog which explains how much this costs you and now feel really guilty for having ordered them! When I visited the stall at Chatsworth I only saw 4 scents and was keen to try some others. Maybe I just missed the rest with the crowds around. Really love your products and I hope to see you at another show soon to try new scents out.

  • Anne Beaumont

    I am very disappointed to read the content of your website about your offer of free samples, clearly this message has been posted prior to Burghley 2019 when you were still handing out the information requesting us to ask for free samples this is very poor business ethics as clearly a unique code could have been used for this event and I’m sure not legal marketing in this misleading way. I’m a qualified beauty therapist with the salon of my own and I was interested in your products but I wanted to get some samples to test them further having received the hand cream at the stand. I now have concerns about your business ethics and support to small businesses. I have applied for these samples as you website allows and only afterwards when you have received all our contact information do you say we have to pay for them or purchase in advance I’m sure trading standards will be very interested in this marketing method. I await your reply with interest.

    • Valentte

      Hi Anne

      I’m sorry that you feel the free sample you received at Burghley is misleading. Our postcard offers you a set of free scent samples, it says nothing about free postage which we are no longer able to offer customers as sadly this system has been abused by countless freebie websites that share our offer. The samples are free and they come with a £5 off voucher to redeem on our website with your first purchase. The £2.00 charge is to cover the postage costs. If you don’t want to hear from us again then please contact me on [email protected] and I will unsubscribe you from our list. We are no way trying to mislead our customers, but simply to offer them a method to sample our range of scents. Best Wishers Luke

  • Theresa

    Hi Luke. So sorry to hear about your bad experiences. I bought your special offer lemon and rosemary diffusers on Saturday at Hampton Court. Love the perfume (and the hand team btw). I quite understand that you cannot send so many free samples. It must have cost a lot just to have a stand . Hope to see you next year.

  • suedeans

    So sorry to hear about your troubles with the free samples. How horrid that people took advantage of your company – but that’s humanity for you! A few bad apples spoil it for the majority. I’m very impressed with Valentte so far and have just ordered some more products after buying some at the Handmade Festival. Also thanks for being so up-front and explaining about the free sample problem. (However, wouldn’t it be better to remove this feature from your web page?) Sue D

  • Lorraine Brown

    Just to say that I brought the gift set of the neroli which included the diffuser, candle and hand cream and I absolutely adore it. Will need to purchase some more. Well done guys beautiful products and hand cream is so rich.

  • Hannah King-Ward

    Hi, I received a free sample of your lemongrass and rosemary handcream awhile ago, ripped off the cardboard backing and popped it in my handbag.
    A while later I found it in my handbag and started using it, it was absolutely gorgeous and the smell was amazing and lasted until the next time I washed my hands, the consistency was fabulous , lovely and thick but sunk in a treat and nongreasy!
    I’ll definitely buy some more of that I thought!
    But to my horror there was nothing on the pot and I have thrown away the important piece of card that had your details on. I had no idea of your name, I googled the scents of the handcream in case that brought something up, but you were lost to me forever 😞 every time I used a drop of my precious handcream everyone commented on it.
    So you can only imagine my delight when I came across your stall at this year’s handmade festival, it absolutely made the show for me I have to say!
    I now have all of your details firmly locked so I will never be without your amazing products!
    Thanks so much you really deserve to do well!

  • Yvonne Coop

    I bought a candle and diffuser set from you at Southport Flower Show this summer. I returned to pick it up and because it wasn’t quite ready i was given a sample of your lovely handcream. I would love to buy some from you as aXmas present. Lovely as it would be to receive some free samples from you i really would like more information on the handcream. Many thanks

  • Jill Hunt

    Very interesting blog – not too often but I thoroughly enjoyed it. I bought your diffusers at Countryfile and all the family said how lovely they were. Look forward to receiving a handcream sample.

    • Vicki

      I was given a small pot of hand cream at the Xmas and Gift Fair in Cheltenham this week. I really do think that you should stop giving out the card with free sample code if you are no longer doing this. I am disappointed that this information did not appear BEFORE I entered my name and address on-line. I’m left feeling this is a sneaky data-gathering exercise which I’d like to think is not actually your intention. Sorry, but it just smacks of poor customer service.

  • Lisa Stanley

    Hi I visited your stand yesterday at the malvern show, with my sister and niece, we had a look and loved the beautiful fragances, myself and my sister bought reeds, and my niece bought a candle. The white Neroli and lemon reeds I bought are in my living room and smell Devine, I love it and wouldn’t hesitate to buy again. Also the customer service we recieved from was excellent. Thank you

  • Susan

    I purchased 3 Reed diffusers a few months ago at Bramham and the scents are gorgeous and all the better for being natural and not synthetic. The hand cream is also really nice, quite rich but great for putting on at the end of the day. Thank you also for the blogs. I always enjoy reading them and what you say always resonates with me. Keep up the good work!

  • Christine Callan

    I have placed an order and when I chose some free samples they disappeared from my order
    I fully understand you can only send samples to customers
    Would it be possible to enclose my free samples with my order
    Thank you

  • suzebwoodlands


    A very fair and sensible way of dealing with people I think Luke. I have placed an order today and have previously ordered also. Was only enquiring about the samples as a way of testing new scents so I could maybe order something different next time. Completely understand if not possible. Will still be a future customer.

  • Julie Bowen

    Hi sorry to read this, but thanks for the explanation.
    I wish you All the success with your business selling beautiful products.
    I purchased at the Cheltenham race course event on Thursday 17th October. Very pleased with x2 reed diffusers & candle set for £30.00. Beautifully packaged.
    I was undecided on scents.
    Good luck X


Leave a Reply

Your email address will not be published. Required fields are marked *