Hitting Snooze

We use GrooveHQ to manage all our business email. It’s an excellent service from a fantastic company and helps us stay on top of all the messages we receive from customers, suppliers and so on.

It has a feature that allows you to snooze an email which then disappears from your inbox and reappears at some specified future date/time. I use it to defer action on an email until later without risking forgetting to deal with it.

So far, so good!

The problem comes when I repeatedly snooze the same task. Here I’m deferring action, putting off a decision or more likely, avoiding doing the work and personal experience tells me, this is a bad idea.

Over the last six weeks, I have repeatedly been snoozing one email; it’s a reminder to complete the application for RHS Chatsworth Flower Show 2020. We very much want to do this event, and unfortunately, our application has been unsuccessful for the last two years.

So, why, given that I want to do the show am I putting off the application, running the clock down and reducing the time I have, as the deadline is the 16 September? It’s crazy and makes no obvious sense.

I suppose I’m scared of failing a third time. I’m worried about the effort I know is required for the application to be successful. I’m fearful that it needs an artistic creativity that I don’t have. You see the words that stand out in my previous sentence, fear, worry, scared, effort!

I spend a lot of time writing in this blog encouraging you to feel the fear and do it anyway, to follow your dreams, to be brave and go for it. Here I am, experiencing all those same emotions and fighting the urge to do nothing, to snooze the email one more time, running the clock down until I genuinely don’t have enough time to make a proper application. Thus, guaranteeing my failure.

For me, the big thing holding me back is my fear that my work won’t be good enough. I’m a perfectionist, and I must fight the urge to do nothing when I’m scared.

So yesterday, finally after six weeks I got started. I don’t know what got me over the start line; perhaps it was merely frustration with myself.  But I did it.

I began by drawing up a plan for the stand, thinking through how we are going to merchandise, how we are going to decorate, and how we are going to include plants in our display.

I feel a bit better now I have started, I’m still nervous and finding it hard. But now I have a series of small tasks to do rather than one scary big one. This makes it easier to manage and more likely that I can keep moving forward.

Fingers crossed I get it done on time! I will keep you posted.

Together, we climb the mountain, not in giant leaps but one small step at a time.

Hi, I'm Luke Bream, the author of this blog, and one of the co-founders of Valentte. Thanks for taking the time to read about our journey.

We are small business based in Nantwich on an old dairy farm. We make affordable, luxurious home fragrance and natural skincare. It smells amazing, works like a treat and comes beautifully wrapped.

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7 thoughts on “Hitting Snooze”

  1. I do sincerely hope you get to the RHS Flower show. To allow the beautiful fragrance of your product would surely complement to many amazing displays, some of which don’t have a fragrance of their own. I planned to go this year with my daughter but had to cancel last minute. So it’s a definitely go to next year, see you there Luke. Also well done for facing that demon.

    • I like your blogs.
      I hope you get to the flower show this year, I am always delaying my form s but I feel very relieved once I’ve done them, hope you do to.

      Good luck with the flower show!

  2. I sincerely wish you all the best of luck with regard to the RHS this year! You definitely deserve a place! Appropriate plants on the stand are a definite “yes”, by the way!

  3. This resonates so much with me. I hit the snooze button far too often and feel better for knowing that I am not alone in this. Thank you for sharing I really admire your honesty and good luck with the application.

  4. I’m sure you will be successful, how could they not want such beautiful fragrances there, when the show is all about Beauty and Fragrance. Good luck.


  5. Brilliant! I’m going through the exact same thing this weekend with a job application….it will mean a big, somewhat scary but fantastic change in my life..
    I’m sure you will get your stand at the RHS, but I’ll wish you good luck anyway 🙂


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