Stop Digging!

Some months ago, I decided to reduce the number of shows we do and the number of staff on our stand. I went back to working all the shows myself, only having an extra pair of hands when the show demanded it. At the time, it felt like a step backwards.

Three months down the road, and we are seeing the benefits of this decision. With higher sales, lower costs and profitable shows. For the first time in a few years, the business is generating a surplus of money each week and consequently is becoming significantly easier to run.

I realise now how stressful money worries are. When money is tight, and we are juggling who to pay next, it consumes my time and saps my energy. In previous years, I would dread the phone ringing, knowing that it would be someone asking for money.

This year is entirely different. We are focused on making a small profit and not trying to grow the business massively. I’m accepting our size as it is. Happy to be where we are rather than thinking a bigger business tomorrow must be better.

Rather than trying to grow our sales as a way out of cash flow difficulties, I’m cutting expenditure to make a profit from the sales we have.

This change has been the most liberating experience. I feel like a weight has been lifted off my shoulders. It’s incredible how quickly this simple approach has transferred our tight financial situation into one where we have a good surplus in our bank account at the end of each week.

Are you caught in the same pattern of spending money you don’t have or robbing “Peter” to pay “Paul?”

The best advice I can give is to stop digging!

Stop spending on everything but absolute essentials. Do you really need the movie subscriptions, the fresh flowers, the new car, the weekend break, the latte, the meals out, the takeaways, or even, dare I say it the candles!

Spending money that you can’t afford on non-essential things is crazy. It won’t make you feel better, happier, or more at peace. All it does is add to your stress, increase your worries, and make you feel bad.

It may be old fashioned to live within your means, but I promise you, it is the way to long term happiness. Stop worrying about what other people think. You don’t need to impress them with your latest purchase.

Instead, let them see the simple warm glow of contentment which comes from being happy with what you have. Know you are enough right now. You have everything you need inside, to live the life today, that you have always dreamed of.

Remember, we climb the mountain, not in giant leaps but one small step at a time.

9 thoughts on “Stop Digging!”

  1. I ordered a free sample over a month ago and was told that due to high demand they would be sent at soonest time possible, just wondering if I will ever receive said sample?

  2. I don’t read a lot of blogs and quite often you can get to the end of them and realised you have learnt absolutely nothing and gained nothing but yours are interesting and make sense. So many people live way beyond their means and it is stressful. You can live with less there is no doubt, travelling in remote places teaches you that.

    Love the products and I won’t be living without my lemongrass body lotion.

  3. I’m going to save this one lovely Luke. Firstly, delighted through all your hard work and determination your beautiful business continues to grow and secondly you are so right!! Payday in a couple of days and months this year of worrying about money. I’m going to do what you suggest – in the hope it makes my head clearer 🙂

  4. Thanks for this, it really does put things into perspective, decluttering our life allows us to enjoy life relatively stress free.

  5. Have twice requested free samples from your product range, but so far have heard nothing from your organisation.
    This lack of attention does not ring true with your daily blogs!
    Any chance my requests could be rediscovered and acted on? The second request was because had heard nothing from you following my first enquiry – not because I was greedy!

  6. I find myself reading these blogs, I don’t normally do that.
    Thought provoking and some interesting business angles based on real experiences.

    Keep em coming!

  7. Good points, simply put. It’s good to be reminded that “a lot of stuff” or money doesn’t make us happy. Are you at The Yorkshire Show this year?


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